The Kinetic Agency | George Weston Foods and Woolworths

CLIENT
The Kinetic Agency | Woolworths and George Weston Foods

PROJECT DATE
September 2016

Case study: The Kinetic Agency for George Weston Foods and Woolworths.

Illustrative food photography for in-store bread aisle point of sale banners.

This series of eight vibrant food images were commissioned for George Weston Foods bread shelving in Woolworths stores with the intention to entice customers into purchasing product as well to provide serving suggestion inspiration.

A darker, more moodier setting was call for by the client than the standard high-key presentation most competitors use in similar food product imagery.

Photography by Tanya Zouev | food styling by Janet Mitchell | creative direction by Jaime Teoh | agency Kinetic | retouching by Tanya Zouev.