Adhesive PR | KitchenAid & OzHarvest “Take It To 11”

Adhesive P.R. for KitchenAid & OzHarvest

November 2016

Case study: Adhesive P.R. for KitchenAid in collaboration with OzHarvest.

Illustrative food photography for product launch and food-waste awareness community campaign.

This series of six illustrative food images and chef portrait were commissioned for KitchenAid Australia’s launch of their new Pro Line blender in conjunction with OzHarvest’s social awareness campaign about food waste at Christmas time.

Stylist Janet Mitchell and I worked with OzHarvest’s chef Travis Harvey to create these vibrant food photographs of recipes utilising left-overs. The images were used for print and web campaigns, social media and for recipe cards.

Photography by Tanya Zouev | props and food styling by Janet Mitchell | agency Adhesive PR | retouching Tanya Zouev.