ATP Science

ATP Science

February 2016

Case study: ATP Science sports nutrition.

Illustrative product photography for sports nutrition leaders ATP Science for packaging redesign and new product launch.

The brief was to create images like no other in the fitness industry utilising props such as botanicals and the natural ingredients found in ATP Science’s products. This in conjunction with dark atmospheric lighting and beautiful styling culminated in this series of images.

The result? A spike in ATP’s supplement sales following the launch of their new website and official product launch at the recent fitness industry trade show, The Arnold Classic.

Photography by Tanya Zouev | props styling by Fiona Sinclair.