Tag Worldwide | Gillette Australia product photography

Tag Worldwide | Gillette Australia

October 2020

Case study: Gillette Australia website beauty/grooming still life photography.

This was a large shoot for Gillette AU/NZ spanning six days to reshoot their entire product range in a minimalist style for their new website, with a secondary shoot for their women’s brand Venus also taking place within a custom built tiled bathroom set.

Well-defined compositions with stark lighting and focus stacking resulted in strong graphic images for the well known razor brand and at the same time elevating it’s perception from traditional to one that is more contemporary.

Photography by Tanya Zouev | props styling by Kendra McCarthy | creative direction by Halan Susak.