Roband Australia Food Service Equipment

Roband Australia

July 2016

Case study: Roband Australia.

Illustrative product photography for website relaunch and marketing collateral.

The first part of this shoot was to create a series of editorial product images for leading food service equipment manufacturer Roband Australia. A “deli shop front” treatment was given to these large product sets by way of fresh daylight-style lighting and the inclusion of food.

The second part was to capture the products in-situ on location in a cafe, shot in a “fly on the wall” reportage style with actual kitchen staff and surrounds. This was further enhanced by the black and white hand-held treatment of the images.

Photography by Tanya Zouev | props and food styling by Janet Mitchell.